Table of Contents
Internet Marketing
Outline
How Companies Use the Net
B2C (Consumer) Marketing
Discussion Question
Why Consumers Buy Online
Case of the Abandoned Shopping Cart
Why Consumers Don’t Buy Online
Credit Card Worries Justified?
Why Consumers Come Back
Six Basic Types of Shoppers
8-C’s (Characteristics) of Successful Web Sites
(1) Content
(2) Context
(3) Community
(4) Customization
(5) Commerce
(6) Connectivity
Connectivity
Connectivity – E-mail
(7) Customer Service
(8) Competition
Best Practice: Amazon.com
Best Practice: Lands’ End
Select e-Business Models
Sites of Interest |