How Companies Use the Net
E-Commerce
- Buy/sell/trade - goods/services/information
Brand presence in a new informational forum
- People look for information about companies and products online
- What would you think of a brand that does not have a website?
New channel for relationship building
- Creating new channels
- Building efficiencies and productivity into existing ones.
- Improving customer service through direct communication
Immediate global outreach
- Internet is a “Global Village”
Source of competitive intelligence