Case of the Abandoned Shopping Cart
Bringing the customer to your website is only a part of the process. You also need to convert visits into purchases.
Research indicates that 66% of shoppers abandon their shopping carts without finalizing the purchase!
That is equivalent to two out of three shoppers going to a store (e.g. Meijer), cruising aisles, reading labels, placing choices in shopping carts, and leaving before going through checkout.